Website Magazine : advertising

Is Click-through Rate a Meaningless Metric?

Mike Phillips — Fri, 06 May 2011 19:30:00 GMT

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to the curb.

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Discussing Do Not Track Legislation with Carl Szabo

Mike Phillips — Fri, 08 Apr 2011 19:30:00 GMT

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who are in danger. Do Not Track has the potential to cause a trickle down effect, meaning publishers, merchants and all kinds of Web businesses could face serious consequences including lost revenue. This week on Website Magazine Radio we talk with Carl Szabo from NetChoice about this very important topic.

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Expert SEO Advice, TV's Changing Ad Landscape

Mike Phillips — Wed, 27 Oct 2010 18:58:00 GMT

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape of television advertising and what it means to Web advertisers and publishers.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

WM Radio (June 25, 2010)

Pete Prestipino — Thu, 24 Jun 2010 19:45:00 GMT

This week on Website Magazine Radio we talk about our upcoming August issue, including a discussion on creating immersive content, link buying and SEO for WordPress. We also address a few hot topics of the week, including an e-mail marketing study by GetResponse and Twitter's new advertising system. Listen in now!

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