Website Magazine : website magazine radio

Dissecting Display Advertising's Rebound

Mike Phillips — Fri, 22 Apr 2011 19:30:00 GMT

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage of it? For answers, we spoke with Iggy Fanlo, CEO of adBrite in this week's edition of Website Magazine Radio.

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Listen: Effectively Marketing Mobile Apps

Mike Phillips — Fri, 25 Mar 2011 18:30:00 GMT

Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode of Website Magazine radio we speak with Joe Culotta, founder of Smash Hit App about some tactics to market your mobile app.

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Below, a YouTube video mentioned by Culotta as a good example of a mobile app marketing video.

Talking Web Design with JB Kellogg

Mike Phillips — Thu, 10 Mar 2011 18:01:00 GMT

Web design is a field that is in a constant state of flux. Not only do aesthetics evolve and user preferences change, but these days design is inextricably linked to usability. With that in mind, we talk with JB Kellogg of MadWire Media about what's new in Web design.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

Exploring The Daily, Talking Social Media Strategy with Katy Lynch

Mike Phillips — Fri, 04 Feb 2011 19:05:00 GMT

The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The Daily and what advertisers can learn from Rupert Murdoch's latest effort to save the printed word.

Also in this episode, we feature a conversation with Katy Lynch, founder of Social Katy, a social media business. Lynch discusses a few basics and some strategies to help businesses get the most from their social media efforts.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

Expert SEO Advice, TV's Changing Ad Landscape

Mike Phillips — Wed, 27 Oct 2010 18:58:00 GMT

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape of television advertising and what it means to Web advertisers and publishers.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.

The Gap's Big Gaffe, and the Mobile Web for Your Business

Mike Phillips — Wed, 13 Oct 2010 18:29:00 GMT

The Gap suffered a branding debacle this week; we'll discuss what we can learn from it, and also some interesting news from AOL. Then, you'll hear our conversation with Giovanni Calabro of Siteworx on the mobile Web, mobile apps and how to use them (or not) for your business.

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Facebook Makes Some Changes, and Discussing Ad Exchanges

Mike Phillips — Wed, 06 Oct 2010 20:18:00 GMT

Facebook unveiled some new changes today, including the ability to export your own data and new Groups features for forming tight-knit communities based on common interests. There are some interesting implications for advertisers, marketers and individuals. Also, we talk about the new state of ad exchanges with Jay Sears, General Manager of ContextWeb.com.

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WM Radio: September 22, 2010

Mike Phillips — Wed, 22 Sep 2010 19:07:00 GMT

Online press releases can bring a bounty to your business -- if you know what to do. We discuss press release tactics with Christine O'Kelly of OnlinePrNews.com. Also, some new data about Facebook publishing was released this week and we recap some important, and somewhat surprising results.

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WM Radio: September 15, 2010

Mike Phillips — Thu, 16 Sep 2010 17:47:00 GMT

This week on Website Magazine Radio we talk with Intellectual Property Attorney Mark J. Rosenberg about protecting your million-dollar idea from the competition. Also, we talk about Google's biggest threat to date and how users are changing the game for search. Has SEO seen its day?

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WM Radio: September 1, 2010

Mike Phillips — Wed, 01 Sep 2010 20:00:00 GMT

Apple made some announcements today, some of which is addressed on this week's edition of Website Magazine Radio. Also, we talk with Lev Mazin, CEO of AskYourTargetMarket.com, a nice tool to conduct market research at an affordable price. Finally, we address our reader question of the week about how to get your organization noticed - for free.

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WM Radio: August 16, 2010

Mike Phillips — Mon, 16 Aug 2010 20:32:00 GMT

This week, we give a sneak preview of Website Magazine's October, 2010 issue, which includes stories on local search optimization, e-commerce tips for the upcoming holiday season, YouTube marketing, and more. Also, we discuss creating an Internet meme and offer some tips for the best chances of success.

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WM Radio: August 6, 2010

Mike Phillips — Fri, 06 Aug 2010 19:13:00 GMT

Pay-per-click marketing is the focus of this episode of Website Magazine Radio, as we talk with specialist Sergio Alvarez, COO of AI Media Group. We talk about the past, present and future of PPC and strategies to help your business profit. Also, we answer our listener question of the week, about the differences between CPM vs. CPA and which option is right for your website.

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If you would like to have your questions answered on Website Magazine Radio, please send email to editors@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: July 30, 2010

Mike Phillips — Fri, 30 Jul 2010 17:25:00 GMT

SEO for Q&A is the focus of this week's episode of Website Magazine Radio. In light of Ask.com's relaunch and Facebook Questions, users are increasingly encouraged to find answers to their most pressing questions through the Web. Your business can provide the answers.

Also, we talk with Editor-in-Chief Peter Prestipino about mistakes to avoid when launching a new product, service or website. Listen now, and subcribe to Website Magazine Radio in iTunes!

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WM Radio: July 23, 2010

Mike Phillips — Fri, 23 Jul 2010 18:36:00 GMT

Welcome back to another episode of Website Magazine Radio!

This week, we feature a discussion with Grouply CEO Mark Robins, who talks about social media for businesses. We also answer a very intriguing question from one of our listeners.

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Don't forget to subscribe to the podcast feed so you don't miss a single episode! As always, please send any comments, topic recommendations or questions to be answered on-air to to editors@websitemagazine.com with "WM Radio" in the subject field.

WM Radio: July 16, 2010

Mike Phillips — Fri, 16 Jul 2010 20:41:00 GMT

Welcome back to Website Magazine Radio. We have been busy this week putting the finishing touches on the September issue of Website Magazine - some of which we preview in this week's podcast. Also, we'll address the ongoing Apple iPhone 4 saga and their hopeful solution.

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