FeedBurner and Return Path Partner For RSS Advertising

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Return Path, Inc. will now be offering RSS advertising through a relationship with FeedBurner, a leading RSS feed management service hosting over 100,000 combined RSS and Atom feeds for 70,000 content publishers and podcasters. "As the user base for RSS expands, advertising to that base will become an important part of any integrated marketing plan," said Brent Hill, vice president of business development for FeedBurner. Information regarding cost associated with the RSS ad delivery was available at neither ReturnPath.com or FeedBurner.com.  Questions also abound regarding whether the RSS ad pricing model will be CPM or CPC based and what steps the two organizations have taken to prevent impression spam or click fraud.

Tags: RSS Advertising Feedburner Return Path RSS Feeds

 

Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

2 comments

Jack 03-07-2015 10:49 AM

rss feeds

whatsapp status 07-14-2015 5:38 AM

i will be waiting to see whether it is CPC based or CPM based.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter