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Running an affiliate program without any rules is sort of like running down an icy hill that is covered in cooking oil - you are going down and you are going down fast. In an attempt to reign in affiliate spammers, the FTC is requiring...
Google recently released its analytics software this week to anyone with a website and much to the chagrin of other analytics providers like WebSideStory. In its most basic form, setup of this product is pretty simple and requires...
As the Web develops, so do the methods with which we communicate with one another. Whether you administrate a robust online community or are just getting a 'Net presence started, it's more than just a "novel" concept to integrate live...
Menlo Park, California based EmailLabs released a study which indicated that the majority of subscribers to business-to-business email newsletters use the preview pane function of their email client and nearly half do not enable blocked...
Maybe it's a misleading title, or maybe not. The secret of analytics is not how you gather information but what insights you glean from the information you collect. That means it depends in great part not in the software that you choose...
According to information security consulting firm RavenEye, as many as eighty percent of corporate employees will disclose sensitive company or customer information to people they do not know over the telephone and up to thirty percent...
There is more to running a successful website than just driving user traffic. The more you know about programming and the technologies that the Web consists of is in many respects integral to your businesses bottom line. If you are...
Major brands are increasingly adopting authentication procedures. According to a report by the Email Service Provider Coalition, 70% of fortune 100 companies are authenticating email messages through email service providers. Using...
Using Data To Competive Advantage: Ad:Tech 2005 - New York, NY Jeff Einstein and Sunil Gupta's session on using data to your competitive advantage could have had a more descriptive title - but if you're into receiving practical information...
In the process of developing a brand, every copywriter from Calcutta to Cleveland has to balance emotional appeals with logical appeals. In a recent Mobium New Paradigm Series With branding diva Karen Post, it is those emotional appeals...
In celebration of our inaugural launch, WSM bloggers will be attending Ad:Tech conferences next week (November 7th and 8th). Listed below are the actual sessions we will attend and report on within the WSM weblog. You can read the...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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