Major brands are increasingly adopting authentication procedures. According to a report by the Email Service Provider Coalition, 70% of fortune 100 companies are authenticating email messages through email service providers. Using one of the available authentication protocols on outbound marketing email, these comapnies are helping protect their brand and customers against phishing exploits and are taking an important stand in the war again unsolicited email. "These results are testament that authentication is a key component in the fight against spam," said J. Trevor Hughes, executive director of the ESPC.
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