The Secret of Analytics
Posted on 11.15.2005
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Maybe it's a misleading title, or maybe not. The secret of analytics is
not how you gather information but what insights you glean from the
information you collect. That means it depends in great part not in the
software that you choose to do the gathering but the individuals you
use to provide you insights into how you can make adjustments to online
promotional campaigns to make them perform better.
Google's Urchin Analytics has just been made free to advertisers and
publishers, dropping its $200 per month previous cost. The software can
"track the results of any online marketing campaign, including banner
ads, referral links, e-mail newsletters and organic and paid search,"
according to a statement from Google. There are literally hundreds (if
not thousands) of analytics providers on the Web and we encourage you
to look around before settling on one. If you're concerned about giving
access to the very same enterprise that is sending you traffic, rest
assured that you are not alone.
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
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