There is now even more opportunity to get your information in front of the millions and millions of Google users. Previously, site owners and their respective marketing or development teams could use Google sitemaps to ensure that all of their site's content would be crawled by its search engine spiders. Google Base however opens up content distribution to anyone with information they would like to have shared with others. Yes, that means even your mother can submit her recipe for "cornbread sausage stuffing" and get listed within Google Search. Additional distribution points include Froogle and Google Local.
To get started using Google Base, you need to have a Google Account - sign up is simple and takes just a few minutes. (You may want to consider completing your individual or your company’s extended profile which enables you to market your information with the name of you or your site, a description of the same, your URL and location and contact information)
Google Base users (those that are submitting information) can upload individual offerings such as events and activities, news and articles, job listings, recipes, products and vehicles. If users have multiple items they would like to submit they can use the bulk-upload format where several listings can be integrated into the system simultaneously. In order to use bulk upload, you will need to format your items in a Google supported formats such as a tab-delimited file, RSS 1.0, RSS 2.0 or Atom. Google makes it pretty easy to use a tab delimited file and even provides templates for the process.
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Google Base | Content Submission | Website Services Magazine