Yahoo Publisher - Traffic Arbitrage
Posted on 12.08.2005
- share this
"Arbitrage is the
practice of taking advantage of a state of imbalance between two or more
markets: a combination of matching deals are struck that exploit the imbalance,
the profit being the difference between the market prices" according to
Wikipedia. The term is mainly applied to trading in financial instruments but
'Net traffic arbitrageur's are increasingly popping up everywhere these days and
"bouncing" traffic from less-expensive first and second-tier networks to
capitalize on existing bid gaps or the organic (non-paid) traffic they are
receiving from the search networks.
Yahoo! added one thousand beta-testers to its Publisher program this week and
early reports are indicating that there is big money to be made bouncing traffic
to advertisers. Sites within the Yahoo! publisher community are typically larger
and more established and should not necessarily need to send traffic away from
their sites but the prevailing thought seems to be that if they are leaving
without taking the specific action called for by the site anyway (say a
newsletter registration for instance) you might as well monetize on the
Speaking with a few of the newer beta-testers of the Yahoo! Publisher program,
the revenue is rolling. Whether it's because the commission percentage is higher
than that of Google or because Yahoo!'s Content Match program is more
established than Google's new separate bidding for content and search which
results in higher bids is anyone's guess. So what does this mean to you? Well,
unless you are in the Yahoo! publisher network not much. Yahoo! will most likely
limit the number of authorized publisher for quite some time to keep the sites
and the revenue share at a premium.
Yahoo Publisher | Arbitrage | Yahoo | Affiliate | Website Services |
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
Become a Member
Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.