Using Image ALT Tags

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Navigate to your website and place your mouse/cursor over an image. What do you see? If your answer was a small box containing some explanatory text of what the image was - this is good. If your answer was nothing then, well, you are not using alternate image tags, or alt tags, and the failure to include alt tags is considered by some as a failure to provide a thorough user experience.

Image alt tags are an important part of your website design and development. The Image alt tag is the text that is used to describe an image if your website's visitor has images disabled or is visually impaired.

<IMG SRC="your image.gif" ALT="description of the image "> 

Because search engine spiders can't read text inside the image, it reads alt tag as a way to understand what the image is about. The verdict is out on whether search engines are penalizing for stuffing alt tags with keywords so be careful not to overdue it. If an image contains text, rewrite the text sparingly to simply describe the contents of the image.

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