78.5%? Maybe, maybe not.

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An interesting article from Monday (1-16-05) in the New York Times suggests that Adsense Publishers are earning a whopping 78.5 percent of advertisers bid prices. Read the NYTimes article. Is it true? Hard to say. The quote was not attributed to anyone in particular but according to the Jensense blog, she believes it is accurate based upon the information given in the SEC filings. Personally, if I had to venture a guess the percentage would be a little less for the general Adsense user. DigitalPoint, featured in the NYTimes article, is a high-profile forum with a large, dedicated and active community. It is, or would be, wise for Google to give an online property such as DigitalPoint a higher percentage and smaller publishers (read unproven Web property) a lower percentage. Just a thought.

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