Interesting research from Twelve Horses about RSS uptake in South Africa in January of 2006. 2000 consumers who receive email communication reguarly were surveyed and of that total only 9% knew what RSS or Blogs were and only 7% preferred RSS to email. It looks as though RSS has a long way to go to overtake email and newsletter advertising. The report suggests that companies should retain their current email marketing strategies but RSS and Blogs should also be worked in to the overall marketing mix. Twelve Horses is a global provider of multimodal communications solutions for email, fax, voice, web (RSS) and mobile text (SMS) messaging through a single platform.

Posted by Pete Prestipino

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