Retailers Fail at Email Validation

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement
Invalid and Corrupted Email Addresses Hurt Retailers’ Sales & Deliverability

FreshAddress, Inc., an email database services provider, released the results of its study “Email Address Validation Study of Fifty Top Retail Web Sites.” The results show none of the tested websites successfully blocked the most common email address registration errors, thus allowing typos and undeliverable email addresses into their databases. The average cost to each of these retailers is $6.7 million dollars annually in lost sales.

The results show that 98% of the sites tested failed to block at least two types of invalid email addresses, 96% failed to block three or more types, and fully 86% failed to block four or more types of invalid email addresses. Request the report from FreshAddress.


 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter