Retailers Fail at Email Validation

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Invalid and Corrupted Email Addresses Hurt Retailers’ Sales & Deliverability

FreshAddress, Inc., an email database services provider, released the results of its study “Email Address Validation Study of Fifty Top Retail Web Sites.” The results show none of the tested websites successfully blocked the most common email address registration errors, thus allowing typos and undeliverable email addresses into their databases. The average cost to each of these retailers is $6.7 million dollars annually in lost sales.

The results show that 98% of the sites tested failed to block at least two types of invalid email addresses, 96% failed to block three or more types, and fully 86% failed to block four or more types of invalid email addresses. Request the report from FreshAddress.


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