Posted on

  • email
  • twitter
  • facebook
  • share this

share this

According to a new study on viral marketing by Sharpe Partners, almost ninety percent of Internet users share content via email, for many confirming the power and potential of viral marketing.

Bookmark or Discuss: Del.icio.usFurl It - Slashdot - Digg

Free Subscription to Website Services Magazine

Some 63 percent of respondents say they share content at least once a week, with 25 % sharing daily or almost daily, and as many as 75% of the respondents forward this content to up to six other recipients. "We knew a lot of people were sharing content, but even we didn't expect it to be so pervasive," said Kathy Sharpe, CEO of Sharpe Partners.

In addition to highlighting the rampant frequency of content sharing, the study generated some interesting results regarding the type of content that is sent. The most popular content is humorous material, with 88 % forwarding jokes or cartoons. The second most popular category is news (56%), followed by healthcare and medical information (32%), religious and spiritual material (30%), games (25%), business and personal finance information (24%), and sports/hobbies (24%).

The lesson from all of this is to give your users the opportunity to share your content and the power of "word of mouth" or the self-propelling viral marketing will maximize any Web marketing campaign's success. The challenge is developing content that Internet users will want to share on a consistent basis with their sphere of influence.

Technorati Tags: word of mouth, email, website services magazine
Del.icio.us Tags: word of mouth, email, website services magazine
Furl Tags: word of mouth, email, website services magazine

Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com