Sell Out for a Sandwich

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Via Andy Beal of MarketingPilgrim, "it appears Yahoo is resorting to bribing users of other search engines to switch to Yahoo Search. They've sent out a survey that suggests a whole host of rewards you can select, if you switch you primary search activity to Yahoo." This idea seems remotely similar to the buzz of several months ago surrounding Bill Gates's suggestion that Web users be paid for using a search service. Thoughts? Let me know.

Instant Survey: Would you use Yahoo as your primary search engine in exchange for rewards such as music discounts, frequent flyer miles, etc.?

 
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