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Internet media and market research provider Nielsen//NetRatings reported that the total number of searches in the U.S. conducted across approximately 60 search engines grew 55 percent year-over-year to nearly 5.1 billion searches in December 2005. There were 3.3 billion searches conducted via search engines in December 2004.

The total number of U.S.-based searches conducted across approximately 60 search engines in December reached nearly 5.1 billion - or an increase of 55 percent from the 3.3 billion searches conducted in Dec. 2004, according to Nielsen/NetRatings. Google accounted for nearly half - 48.9 percent - of the searches, increasing its share by 5.7 percentage points from Dec. 04's 43.1 percent. Yahoo Search and MSN Search shares fell 0.3 and 3.1 percentage points, respectively.

"The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior," said Ken Cassar, senior director of analytics, Nielsen//NetRatings. "Online search is the primary tool most people rely on to do everyday research."

Yahoo accounted for 21.4 percent of searches in December, and MSN Search was third with 10.9 percent. The number of searches conducted on the top three search engines increased by double digits compared with December '04 numbers. Searches on Google increased 75 percent, to number nearly 2.5 billion; Yahoo searches increased 53 percent, to nearly 1.1 billion, and MSN Search searches increased 20 percent, to 553 million.

Technorati Tags: nielsen netratings, Google, Yahoo, MSN

 
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