posted on Tuesday, February 28, 2006 7:28 PM
by
administrator
Miva Goes Contextual
Performance marketing provider Miva launched a contextual advertising program
(currently in beta) which will enable publishers to determine whether a web page
should use Miva's contextual engine to dynamically serve ads based on page
content, or manually select keywords to match ads to content and/or visitor
demographics.
From the BusinessWire release:
"MIVA's automated contextual offering is another example of how the Company
is leveraging its technology investments to meet the rapidly evolving needs of
advertisers and publishers," said MIVA Chief Operating Officer, Peter Corrao. "MIVA
is continually developing solutions designed to give our global
publisher-partners a powerful asset - the ability to deliver highly verticalized
results at a favorable price through superior targeting and inventory
management. At the same time, we are helping advertisers achieve better results
for their keyword campaigns to attract more qualified leads."
Miva's contextual offering joins other major providers solutions, led by
Google Adsense, Yahoo Publishers and a slew of other solutions from companies
like BrightAds (Kanoodle), Quigo (AdSonar), AccessoryAds (7Search) and other
smaller providers. Miva's approach to the contextual craze is certainly a unique and welcome response to
Web publisher demand. Delayed, but unique.
Technorati Tags:
miva, advertising, publishers, contextual
Del.icio.us Tags:
miva, advertising, publishers, contextual