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March 2006 - Posts

Adwords for Newbies



A few weeks ago Google unveiled a started edition of Google Adwords. If you don't have the time (or money) to spend on creating detailed campaigns then the starter edition is a nice segway into the world of Web advertising.

The Starter Edition of AdWords allows an advertiser to set up an account with only one ad, a list of keywords and a monthly budget. While advertisers are not able to run reports (or have any tracking through Google) they will be able to see impressions, clicks and total cost of their keywords.

The reason I like the "starter edition" concept is that it educates people on the PPC process since not every website owner will be willing to drop big cash on something they are unsure of at the start. Another reason I like it is that it enables those without a significant SEO presence (or those without official access to a sites marketing budget) to secure trademarks. Overall, a big thumbs up from WSM.

Google has a detailed comparison between the Adwords standard and starter accounts in their online help center.

Desktop Audio



It is always surprising to me all of the different ways you can use audio to your advantage - push advertising, create buzz and simply share, share, share your viewpoint. In fact, according to a recent consumer survey conducted by Bridge Data, the relevance of portability to podcast usage has been vastly overstated. Sure, the ability to push audio message to a broad audience via podcasting is appealing but did you know that most people listen to audio from their desktops? In fact, more 80% of podcast downloads never make it to a portable player or another device - they are consumed on the Web.

Looking to create simple podcast? Look no further than WSM - we've got two great audio tools for your Website and we'll be adding to them in the future!

CoRegSolutions.com Launch


Our friends at Neverblue Media announced yesterday their official launch of their new division CoregSolutions. From the release, "In a continued effort to offer clients a variety of lead generation solutions, Neverblue Media’s CoregSolutions division will enable online publishers to generate leads through co-registration advertising campaigns hosted on their own websites. CoregSolutions will offer access to both standard and custom/extended co-registration campaigns."

Neverblue Media has been testing and tracking the CoregSoultions co-registration platform for the past 4 months and is pleased with results. “Neverblue Media has been involved in lead generation and affiliate marketing for years and we currently have many partners that engage in co-registration publishing. Building the CoregSolutions Platform was a logical next step for Neverblue Media” said Jordan Visco, Neverblue Media’s VP of Affiliate Marketing.

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Simple Podcast Solutions

We're finishing up a few articles for the magazine this week and one of those articles is about using audio as a message platform - podcasting. Here are two great podcasting tools you may just see in our upcoming issue:

:

WSM Site Of the Day: Web Pages to News Feeds

Your favorite site doesn't provide news feeds? The free Feed43.com online service converts any web page to an RSS feed on the fly.  Certainly worth a look - great tool for web designers to keep check of clients, marketers to keep track of the competition and... well, for any reason at all where it's important to keep informed or keep other people in the know!


New Office: WSM Address Change

You know things are going right when you get a new office, bring on amazing new staffers and post a new address. So here it is (More on the new staff members this afternoon):

Website Services Magazine
3952 Avondale
Chicago, IL 60641-2906

CAN-SPAM In Effect



Don't think for a minute that the FTC isn't keen on the CAN-SPAM act. An Internet marketer will pay a $900,000 fine, the largest ever on spam-related charges, in a consent decree announced today by the U.S. Federal Trade Commission. Jumpstart Technologies, based in San Francisco, is permanently prohibited from unlawful practices related to the U.S. CAN-SPAM Act as part of the decree, entered in U.S. District Court for the Northern District of California.

Jumpstart violated provisions of the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act by sending commercial e-mail messages with false or misleading subject and From lines, and by continuing to sending e-mail messages more than 10 business days after receiving an opt-out request from consumers, the FTC said. The company also did not clearly identify messages as advertising or solicitations, and did not clearly inform recipients that they could opt out of receiving more e-mail messages. Jumpstart also made it look as if the original consumer had written the message text. In this way, Jumpstart's commercial e-mail messages circumvented some spam filters and were opened by consumers who thought they contained personal correspondence, the FTC said.

Update: According to a new report from Websurveyor Corp. email marketers still show a "shockingly low level" of understanding about the requirements and penalities of the CAN-SPAM law. Of the 1,082 organizations responding, 81% said they are unaware of the CAN-Spam Act and its requirements and only 19% could correctly identify the act as the legislation governing the broadcast of commercial e-mail.

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AdWeek says "Hitch Your Wagon To A Star"

You can tell a lot about the potential for success (of people and companies) by knowing about the company they keep. Via YahooNews from AdWeek:

Marketers on the hunt for ROI are increasingly using the same tools everyone else uses to search for stuff--Google, Yahoo! and MSN. The most formal and high-profile effort so far has been by Pontiac, which in January took the unusual step of tagging its ads with a plea to "Google Pontiac," in part so it could measure the reach of the ads. Mark-Hans Richer, director of marketing for Pontiac, said since the ads ran, the auto brand's search requests are up about 50 percent higher than anyone in the industry.

So what's the lesson learned? Hitch your wagon to a rising (or risen) star for greater marketing success.


PayPal offers Payment by Text Messaging

Online payment company PayPal said recently they are preparing to offer a service for consumers to make purchases using mobile phones via text messaging. PayPal, a unit of eBay, Inc., will launch the service in the coming weeks.

Details can be found at the PayPal site, but here in a nutshell is how it will work:

When released, mobile phone users will send text messages to PayPal with the amount of money the sender wishes to transfer and the recipient's phone number. On the PayPal Web site, the company uses the example: "Send 5 to 4150001234". A PayPal computer then calls back the text message sender on the phone and asks the user to enter a secret PIN to confirm the transaction. PayPal then notifies the recipient and tells it how to claim the payment online.

Via eWeek, "While designed to make online payments more convenient for the nearly 100 million existing PayPal users, the move to offer a mobile payment service holds out the prospect of reaching vast markets in the developing world where phones, rather than computers, are the main way to connect to the Internet."

Where Clicks Count


Website marketing success is in at least one respect based on the ability to reach your target audience, right? Well, how do you know if your advertising, marketing or SEO is effectively gaining the attention and response it deserves? Analytics.

Unfortunately, there are hundreds (if not thousands) of analytics providers - and we're not talking site counters and server logs here. WSM had the opportunity to speak with Tina Bean of Visistat today about their service - a real-time (and I mean real time) analytics solutions. I was most impressed with their interface, a graphical, immensely intuitive platform for the SMB community. VisiStat dynamically captures visitor activity, search engine keyword usage, geographical location, click path, and other important information such as referrals. Users add a small hidden "snippet" of HTML code to their Webpages and VisiStat collects information in real-time. The benefit is the increased opportunity to refine SEO keywords and terms and provide track-able indications of which engines rank a site and how much traffic you've received for a specific time frame and for a specific keyword. While the actual rank is not appeared, Visitstat has wisely include a "perform search" link so that you can see firsthand where your site places. With its add-on AdCam service, you can also track the ROI for any promotional platform - PPC, banners, SEO, etc. By knowing what works and what misses, priorities and dollars can be effectively applied right away, dramatically improving your return on investment. Of all the analytics systems I have had the opportunity to review, Visistat makes my top five.

Email Support Needs... Support

According to a recent Jupiter Research Report entitled "U.S. Customer Service & Support Metrics, December 2005," 92% of Web sites offering email as a customer support option, only 41% acknowledge receipt of customers' messages with automated email responses.

The research also shows that since 2000, the number of sites meeting a 24 hour threshold for email response continues to decrease. In fact, only 45% of sites resolved email inquiries within 24 hours. The most significant trend, however, is that 39% of sites took three days or longer to reply or did not respond at all. The number of these sites has grown 7% year over year from 2000 to 2005.

U.S. Customer Service & Support Metrics, December 2005

"Our research highlights a continued struggle among companies to master the email touch point," said Zachary McGeary, Associate Analyst at JupiterResearch and author of the report. "This growing segment of unresponsive companies is damaging customer loyalty and retention. These companies must either invest in appropriate technology or deprioritize email as a service touch point," added McGeary.

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About darn time - so long adware!

It does not work and it never has. Adware - the scourge of the Web was dealt a substantial blow as one of its major proponents packed up and left town. Claria, originally called Gator, announced Tuesday that by June it would leave the much maligned adware business and focus on new personalization services.



PersonalWeb, which generates ``personalized Web portals'' on the fly, enables a user who just visisted a site for sports scores and movie times to get a personal page pulling top items from ESPN and Moviefone.

Claria was a pioneer of behavior based advertising (served through pop-ups) and generated close to $150 million from 1999 to 2003.

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When E-Shoppers Aren't Happy

The Customer Dissatisfaction Study released today by the Verde Group and Baker Retailing Initiative at Wharton finds that as shopping problems get repeated, they often get embellished and actually become up to five times more damaging to customer retention than the initial negative shopping experience itself.

"This study is unlike anything we've seen before because it shows that for every 100 American shoppers, 64 people will be told about a store's poor products or services and no matter what that store does to entice shoppers - sales, promotions, advertising, marketing - those people will not set foot in their store," says Paula Courtney, President, The Verde Group. Nearly one-third of all U.S. retail customers who have a bad shopping experience will tell four people in such a way that those four people will be more negatively impacted than the person who initially had the problem.

More than 50 per cent of Americans report that a negative shopping experience of a friend or colleague will prevent them from setting foot in a store altogether. Learn more about the Jay H. Baker Retailing Initiative.

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Click-and-Connect

PrivateTel Click and Connect

There's simply no replacement for the human voice.

So how are companies connecting with prospects and customers these days? Well, if it was up to Dallas-based PrivateTel, it would be via a "Click-and-Connect". I had the opportunity to speak with Dan Kaluszny of PrivateTel this afternoon.

From the website:
"Integrating website access with telephony, Click-and-Connect's technology facilitates complete connectivity--resulting in better sales, service and convenience for an online business. In fact, when customers interact with live customer service, website abandonment decreases by 50% and closure rates exceed 90% (source: Forrester Research, May 2005)."

PrivateTel Solutions is an alternative to existing support options such as chat or instant messaging in that it enables users to maintain the context of what they are doing. It's usage based pricing and ease of implementation are just two of the reasons to take a closer look. I've tested it out this afternoon and it's pretty interesting technology. More on PrivateTel's Click and Connect in our upcoming issue.

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Site-Of-The-Day: Tweaking CSS

CSS Tweak is a web based CSS optimization tool. It will take any CSS file and optimize the syntax, grouping your style declarations into shorthand where possible. It can also remove comments, and strip whitespace for maximum compression.

The one thing that makes it different from other tools however, is you can also stop it from altering your syntactical layout at all. Instead it will go through and stick with the layout you have defined, and clean up any areas that are incorrectly formatted.

Check out CSSDev.com's
cssTweak

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Auditing Online Media

In the world of traditional media, there are established outlets (billion dollar industries in fact) which help you audit the various communication formats you've invested in advertising your product through. For example, the Audit Bureau of Circulations for print, Arbitron for radio ratings, and Nielsen for TV research.

When it comes to auditing online media there are considerably more challenges. When it comes to discovery and planning regarding where marketers and online media buyers put their online dollars, where are you going to go? Purchasing ad space from small, niche websites is akin to gambling - the odds are not in your favor; and you don't know really what you're going to get in return.

Unless you have a sizable budget and can employ an ad network to do your media buying on a bulk level for you, most website owners don't really have a lot of options - or do they? The challenge is not in finding companies which fit within an enterprises marketing objectives (and within your budget) but also monitoring the status of sites to ensure they are producing the traffic or exposure to your site or brand respectively.

Here are two great sites we use frequently to monitor the popularity of sites and on which we make media buy recommendations:


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Search Engine Interaction: "http-equiv" tags

Almost every site serious about search engine positioning includes meta-tags into the head section of their site. There is much more to interacting with search engines however than just including a title, keywords and description tags for the pages that Web surfers are visiting- you also should provide supporting documentation about the Web page. This is done through the http-equiv tag.

The HTTP-EQUIV attribute can be used in place of the NAME attribute and has a special significance when documents are retrieved via the Hypertext Transfer Protocol (HTTP). META tags with an HTTP-EQUIV attribute are bound to HTTP headers. Typically, they control the action of browsers, and may be used to refine the information provided by the actual headers.

For example, take a look at the index page of WebsiteServices.com. You will see the http-equiv attribute included as follows:

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />

The http-equiv tag can also be used to express when content expires, to set the client side scripting language forinline scripts to Javascript, to set the style language for inline styles to CSS or set character encodeing.:

Expiration - <meta http-equiv="Expires" content="Monday, 21 Mar 2006, 12:00:00 GMT -6">
Javascript - <META HTTP-EQUIV="Content-Script-Type" CONTENT="text/javascript">
Style Lang. - <META HTTP-EQUIV="Content-Style-Type" CONTENT="text/css">

One of the most common uses of the equiv attribute is for refreshing a page or redirecting a visitor to another page. The <META http-equiv refresh> is very useful when you need to move or rename a page on your site. Since search engines may already have your page in their index, it is wise to include a redirect page to not lose those visitors. Some SEO experts argue that it is better to set up a permanent redirect on your site but if you are in a hurry, this is a quick and easy way to get it done (just include it in the head section of your HTML):

<META HTTP-EQUIV="refresh" content="1;URL=http://www.websitemagazine.com">


Let's Go 2.0!  Bookmark or submit to:
 
Post Search Engine Interaction http-equiv tags to del.icio.us  Search Engine Interaction http-equiv tags to digg  Post Search Engine Interaction http-equiv tags to Furl  Submit Search Engine Interaction http-equiv tags to Slashdot
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Accessibility Standards

It's not just for the visually impaired.

There is more to website accessibility than just catering to the obvious needs of the visually impaired. As the Web is largely visual in nature, blind or partially sighted users can use screen reader software that can convert text to speech, but what about those that surf the 'Net with images turned off? How do they see your site? Adhering to practical accessibility standards is smart as it provides benefits to both sighted and visually impaired users. A lack of accessibility standards caused by poor web page design and (think frames, nested tables, no image or link descriptions, etc.) prevents those using automated screen reading software to incorrectly interpret content, and in turn, the message you want to convey. For those surfing the web with images turned off or through text only browsers such as Lynx, providing accessible code of this type provides a richer user experience.

As such, below are some tips to help in creating accessible code:

Use Alt tags appropriately: Alt tags are html tags which provide alternate text to an image. Frequently misused, placing the alt attribute within the IMG tag will be read aloud by screen reader software and available to sighted users when they mouse-over an image. For users that have turned off graphics in their browsers, the ALT text will display instead of an image.

The LONGDESC attribute: A common misconception when it comes to Web accessibility is that alt tags can be used for providing extensive descriptions of images. when in actuality, the longdesc tag is best suited to this requirement. The "longdesc" should be the URL of the page where a longer description of an image can be found - also accessible via a "d" link.

The "d" link: Including a "d" link beside images that require extensive description (i.e. multimedia objects, video, animation) provides screen readers and their visually impaired users a link to a more detailed description on an alternate page. While not part of any standard, it is a recommendation of many Accessibility Advocacy Groups. The "d" link is intended to mirror the functionality of the LONGDESC attribute for non-visual browsers, and is a nice backwards compatibility feature.

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New Domain Developments

ICANN, the Internet's key oversight agency, will soon start testing domain names entirely in non-English characters, a change highly sought by Arabic and Asian Internet users.  Test are scheduled to begin in the second-half of 2006 and will ensure that introducing such characters won't create havoc in the current global addressing system. Currently, the Internet's main traffic directories know only 37 characters; the 26 letters of the Latin script used in English, the 10 numerals and a hyphen.

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Translate That Webpage!

Welcome to the flat world. If you look closely at your web statistics you may find that a segment of your traffic originates from outside the country you operate your website from. In an increasingly flat (globally interconnected) world you may want to consider translating your web pages (or at least providing the opportunity to translate online content) and help those 'Net visitors access your content. As most global companies provide translations features so readers can review content in their native language, a vast majority do not.
 
 The main problem with using an automatic translation services such as Google Translate or Babelfish is that they only translate words and not the meanings (or the nuances) of a language. Essentially, translation has a long way to go, but you as a website owner, marketer or developer can help refine users experience and provide alternative options - you may even find some new Korean, Portuguese, French or German web log readers if you're lucky.

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IAB Lead Generation Best Practices

The Interactive Advertising Bureau’s Lead Generation committee announced it has proposed Online Lead Generation Best Practices for the interactive industry for comment. The IAB guidelines are intended to assist ad agencies, marketers, online publishers and technology vendors and address issues facing the emerging interactive communications channel. While a majority of the the guidelines were related to consumer transparency and data integrity, most ethical lead generating companies could abide by them by adhering to a formal privacy policy.

So, I have a few comments about two of the proposed guidelines:

1) "All lead generation efforts need to be strictly permission-based; consumers cannot be coerced or otherwise unknowingly misled to accept an advertiser’s offer."

One of the major problems with co-registration is that advertisers are often bundled with other program participants and publishers of co-reg request often initiate a lead by pre-checking forms. Since most users go right ahead and submit without putting too much thought into what they are actually registering for, this inevitably ends in poor leads for advertisers and disgruntled users (who end up being bombarded with what they view as unsolicited email). I believe the IAB should come out publicly against auto-checking schemes as its damaging to brands, ad lead generation buyers and consumers. They also should consider setting a limit on the number of offers presented.

2) "Advertisers/Publishers/Vendors must only send consumer offers or information that strictly adheres to the offers and information they have requested. For instance, if a consumer asks for mortgage information, that consumer receives only mortgage information."

I have some issues with this guideline. What immediately popped into my head was "one man's trash is another man's treasure". Obviously if a consumer asks for mortgage information they are interested in a mortgage but could they not also be interested in home insurance? Are they not interested in lawnmowers? Well, not if you own a condominium but I hope you see what I mean. Offers are relevant not only in subject but also in timing. while you may not need something now, you may need (or want) something in the future. I read a trade mag which sells lead lists by CPM and there are several lists which mention "new home buyers" - a growing audience in the past few years. So do these home owners want to receive mailers from local merchants? Why not, I personally don't have a problem with it. While they are not immediately associated with my request for mortgage information, the proper segmentation can go a long way towards appropriateness.


There are a few more guidelines all marketers and site owners should look at. Again, you can find the best practices overview for lead generation at the IAB.

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Local Search Spotlight

The local paid-search market is expected to reach nearly $1 billion ($987 million) this year, up from $420 million in 2005, and continue to grow rapidly to 1.7 billion in 2007 and reach $4 billion in 2010, when it will account for 47 percent of local online advertising, according to a Borrell Associates report, "2006 Local Search Advertising."

From the report: "Local advertisers have gone beyond experimenting. Eighteen months ago they occupied 5.6 percent of sponsored links on the major search engines; today it’s more than one-third. For some categories like real estate, local agents are buying half the sponsored links."

However, local advertisers are expected to decrease spending on online display ads and listings by 2010, with spending peaking at $5.7 billion in 2008 and coming back down to $4.5 billion in 2010 - nearer to the 2005 level of $4 billion.

 

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The First Time Smaller Was Better

An ExactTarget Response Rate study reveals that the bigger the email list, the lower the open and click through rate. Data was collected during the 2005 calendar year from more than 4,000 organizations, 230,000 email campaigns and 2.7 billion email messages.

Lists with 100,000 or more names had an average open rate of 18.2 percent and click-though of 3.6 percent. Those with 101-1,000 names had an open rate of 42.1 percent and click-through rate of 6.8 percent. For lists of 1,001-10,000, the rates were 33.2 percent and 5.1 percent; for 10,001-100,000, the rates were 25.8 percent and 4.5 percent. ExactTarget reports that open rates stabilize at a 15-20 percent range when list size reaches 400,000-500,000; however, the downward trend in click-through rates is unpredictable and shows greater variation.

“This phenomenon is one of the strongest cases for audience segmentation,” according to Morgan Stewart, director of strategic services at ExactTarget and author of the study.  “The smaller the targeted audience, the better organizations can aim their message directly to their subscribers in their email communications.  This is a sure way to increase response to email communications.”

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ISAR Report -

The Web Marketing Association has released a landmark study entitled "Internet Standards Assessment Report" which benchmarks outstanding Web development in 81 industries over the past decade.

ISAR provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations since 1997.  The report evaluates average scores in more than 80 industries to create defined benchmarks in seven categories, including design, innovation, content, technology, interactivity, copywriting and ease of use. 

Request the ISAR report.

Website Services Magazine is a proud sponsor of the Web Marketing Associations WebAward.

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Email Delivery Channels

Take a look at your email list and chances are good that a majority are through Web-based accounts. According to survey results from Lyris Technologies, 26% percent of American Internet users route opt0in e-mail to Yahoo!, 21 percent read marketing communications through Hotmail, and 13 percent use AOL. Only eight percent of those Internet users surveyed use work addresses to receive marketing messages.

"What's most interesting about these results is that fewer American consumers are using work email accounts as the delivery vehicle for opt-in commercial emails. This trend could be driven by factors such as rapid adoption of high-speed internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," said David Dabbah, Director of Sales and Marketing, of Lyris.

The poll also indicated that 30 percent of American internet users have only one email account, 37 percent have two email accounts, 19 percent have three email accounts, and 13 percent have four or more email accounts.

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Inverted Pyramid

No, it's not a code word for entrance into the Googleplex, it's a style of writing initially used in press release writing which of late has generated some attention in the blogosphere.

Writing in the inverted pyramid style simply means placing the most important information at the very top of the content. Say for example that you are writing an article on hosting. You would want in one or two sentences to express why what you are writing is important to the reader - maybe that the readers can save money by using a web hosting reseller or that using a virtual host provides a certain set of advantages. The remainder of the article (or press release) would be used to explain the why of your initial statement (the raison d'etre if you will).

I'm not so sure that the inverted pyramid style of writing should be used by bloggers and here's why. Writing for the blogs is an art, whereas inverted pyramid writing is more of a necessary science. In days gone by, if you did not place the most important information at the very top or waited until the end of the release to share the key details, chances were good that your release would be cut off leaving vital information on the cutting room floor.

So what is the best practice for blog writing? There are no hard and fast rules, that is for sure. A clear point is important, well thought out reasoning and appropriate grammar and spelling can go a long way though.

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Paid Search Slows but Grows

A new report from Internet researcher eMarketer (http://www.emarketer.com/Report.aspx?search_marketing_apr06) forecasts that paid search advertising spending, slowing from its meteoric rise the last few years, will still hit $10 billion by 2009.

eMarketer forecasts that US paid search ad spending in the US in 2006 will grow by 26.2%, a full seven percentage points less than last year's 33.2% gain. After triple-figure growth rates earlier in the decade, more modest growth rates will prevail through the rest of the decade.

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Now Google's Got Demographics!

What happens when you cross massive amounts of traffic with massive amounts of user data? Well, if you're smart - demographics for advertisers.

In what appears to be a "you can't top us" counter move with the recent release of Microsoft's AdCenter which offers demographic targeting, Google has released "demographic site selection" which according to the Google website is "a way to find and run your ads on sites with the right audience for your AdWords campaigns."

Define "demographics"?
A demographic group is an audience that shares a particular trait or characteristic. This trait might be age, gender, income, or some other factor. If your product appeals to young women, for instance, you might want to target sites popular with the female demographic, the 18-24 age demographic, or both.

So how does the system work?
From the Adwords Help Center:

"With the AdWords site tool, you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience. If you select multiple demographics, the AdWords system will look for sites that match all of your preferences. For instance, you might ask the site tool to look for sites popular with users who have children, or for sites popular with men earning a high income. The site tool will then return a list of sites whose audience tends to match those demographic descriptions."

Where does all this demographic information come from?
AdWords is tapping website data from comScore Media Metriz, a respected marketing information provider.

If you are an AdWords advertiser, they have a helpful section on how to use the tool. WSM will do a comparison next week of both MSN's AdCenter and the demographic site tool from Google so stay tuned!

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Watch Out for Microsoft

Microsoft is hitting the web services arena full force and (you heard it here first) it's going to lessen Y & G's hold on the 'Net community - website owners included. The MSN AdCenter and its new Windows Live Search Engine (both of which I've tested) are impressive to say the least.

The MSN AdCenter takes the best of both Google Adwords and Yahoo Search Marketing and combines them into an online advertisers dream platform (if they can serve up the traffic). The management console is simple, provides tracking and allows dayparting. But more on the AdCenter in a future post.

Now, about the Windows Live Search Engine which was officially released in Beta today. The "smart" part of the product is its ability to work in tandem with the Windows operating system and Office business software. Essentially, the product will continue to be tested but will eventually replace the search functionality that powers MSN.com.

Here are some of the features of the new Windows Live Search engine:

- Tabbed Web browsing (possibly ala Mozilla)
- A "Search Slider" bar that offers previews of data in various forms
- Smart scroll which features, get this, ALL search results on one page instead of multiple pages.
- "Save Search" feature

There were some problems just now when I tried to access the site which reveals (like most things in life) that execution is of paramount importance.

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