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In the world of traditional media, there are established outlets (billion dollar industries in fact) which help you audit the various communication formats you've invested in advertising your product through. For example, the Audit...
Almost every site serious about search engine positioning includes meta-tags into the head section of their site. There is much more to interacting with search engines however than just including a title, keywords and description tags...
It's not just for the visually impaired. There is more to website accessibility than just catering to the obvious needs of the visually impaired. As the Web is largely visual in nature, blind or partially sighted users can use screen...
ICANN, the Internet's key oversight agency, will soon start testing domain names entirely in non-English characters, a change highly sought by Arabic and Asian Internet users. Test are scheduled to begin in the second-half of 2006...
Welcome to the flat world. If you look closely at your web statistics you may find that a segment of your traffic originates from outside the country you operate your website from. In an increasingly flat (globally interconnected)...
The Interactive Advertising Bureau’s Lead Generation committee announced it has proposed Online Lead Generation Best Practices for the interactive industry for comment. The IAB guidelines are intended to assist ad agencies, marketers...
The local paid-search market is expected to reach nearly $1 billion ($987 million) this year, up from $420 million in 2005, and continue to grow rapidly to 1.7 billion in 2007 and reach $4 billion in 2010, when it will account for...
An ExactTarget Response Rate study reveals that the bigger the email list, the lower the open and click through rate. Data was collected during the 2005 calendar year from more than 4,000 organizations, 230,000 email campaigns and...
The Web Marketing Association has released a landmark study entitled "Internet Standards Assessment Report" which benchmarks outstanding Web development in 81 industries over the past decade. ISAR provides industry benchmarks for Web...
Take a look at your email list and chances are good that a majority are through Web-based accounts. According to survey results from Lyris Technologies, 26% percent of American Internet users route opt0in e-mail to Yahoo!, 21 percent...
No, it's not a code word for entrance into the Googleplex, it's a style of writing initially used in press release writing which of late has generated some attention in the blogosphere. Writing in the inverted pyramid style simply...
A new report from Internet researcher eMarketer (http://www.emarketer.com/Report.aspx?search_marketing_apr06) forecasts that paid search advertising spending, slowing from its meteoric rise the last few years, will still hit $10 billion...
What happens when you cross massive amounts of traffic with massive amounts of user data? Well, if you're smart - demographics for advertisers. In what appears to be a "you can't top us" counter move with the recent release of Microsoft...
Microsoft is hitting the web services arena full force and (you heard it here first) it's going to lessen Y & G's hold on the 'Net community - website owners included. The MSN AdCenter and its new Windows Live Search Engine (both...
Via Slashdot , The New Jersey legislature is considering a bill that would require operators of public forums to collect users' legal names and addresses, and effectively disallow anonymous speech on online forums. This raises some...
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