LookSmart New Ad API

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LookSmart, an online media and technology company specializing in vertical search, yesterday released a new version of its AdCenter API to allow advertisers, agencies and partners to connect any type of marketing or reporting software to LookSmart’s search network with minimal effort.  The company also announced the signing of several agreements with pay-per-click (PPC) management and analytics software providers to use the LookSmart API in their applications for easier access and operation when buying advertising campaigns on the LookSmart network.  

“As we’ve rebuilt the distribution network and launched the vertical search sites, our customers are telling us they need easy access and integration with their systems in order to be able to operate efficiently and express their budgets effectively,” said Bryan Everett, senior vice president, sales at LookSmart.  “We will continue to develop innovative technology solutions to meet the market demands of today and tomorrow, and distribute the solution to the end user in the most efficient way.  The release, coupled with the integration partnerships, will help increase advertisers’ options for buying and managing campaigns with LookSmart.”

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