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Via MediaBuyerPlanner citing a MediaWeek
piece, the nation's top internet radio networks' total audience exceeded
seven million weekly listeners, according to comscore Arbitron's latest
report, writes Mediaweek. Also a new high, the average midday audience
for five of the top networks - including AOL Radio Network, Yahoo
Music's Launchcast and Clear Channel Online Music and Radio - surpassed
1.8 million listeners. |
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Webcast Metrics uses a proprietary platform to track exact data and convert
it to standard broadcast audience metrics that can be easily understood by the
broadcast and advertising industry. Comparable statistics for broadcast stations
have had to use estimates based on small sample size. For more information about
Webcast Metrics, visit www.andomedia.com.
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