Rohit Bhargava of Ogilvy has an interesting post about using wikipedia for marketing. Said Rohit, "Aside from the obvious points about transparency and honesty - several other tips emerged as a good guide for marketers considering tapping into the power of these communities to get feedback and start a dialogue with consumers, as well as using them as marketing channels."

• Give up control, people will take your original content and change it completely.
• It is ok to put in "corporate" content, as long as it is relevant to the community.
• Let it live and breath, only step in to correct inaccurate information
• Make sure your own content is not getting pushed out of search results by this new content

Technorati Tags: wikipedia, marketing, del.icio.us
Del.icio.us Tags: wikipedia, marketing, del.icio.us