Marketing via Wikipedia

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

Rohit Bhargava of Ogilvy has an interesting post about using wikipedia for marketing. Said Rohit, "Aside from the obvious points about transparency and honesty - several other tips emerged as a good guide for marketers considering tapping into the power of these communities to get feedback and start a dialogue with consumers, as well as using them as marketing channels."

  • Give up control, people will take your original content and change it completely.
  • It is ok to put in "corporate" content, as long as it is relevant to the community.
  • Let it live and breath, only step in to correct inaccurate information
  • Make sure your own content is not getting pushed out of search results by this new content

Technorati Tags: wikipedia, marketing, Tags: wikipedia, marketing,

Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920