Paid Search Slows but Grows

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A new report from Internet researcher eMarketer (http://www.emarketer.com/Report.aspx?search_marketing_apr06) forecasts that paid search advertising spending, slowing from its meteoric rise the last few years, will still hit $10 billion by 2009.

eMarketer forecasts that US paid search ad spending in the US in 2006 will grow by 26.2%, a full seven percentage points less than last year's 33.2% gain. After triple-figure growth rates earlier in the decade, more modest growth rates will prevail through the rest of the decade.

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