About darn time - so long adware!

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It does not work and it never has. Adware - the scourge of the Web was dealt a substantial blow as one of its major proponents packed up and left town. Claria, originally called Gator, announced Tuesday that by June it would leave the much maligned adware business and focus on new personalization services.

PersonalWeb, which generates ``personalized Web portals'' on the fly, enables a user who just visisted a site for sports scores and movie times to get a personal page pulling top items from ESPN and Moviefone.

Claria was a pioneer of behavior based advertising (served through pop-ups) and generated close to $150 million from 1999 to 2003.

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