Posted on 03.29.2006
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It is always surprising to me all of the different ways you can use audio to your advantage - push advertising, create buzz and simply share, share, share your viewpoint. In fact, according to a recent consumer survey conducted by Bridge Data, the relevance of portability to podcast usage has been vastly overstated. Sure, the ability to push audio message to a broad audience via podcasting is appealing but did you know that most people listen to audio from their desktops? In fact, more 80% of podcast downloads never make it to a portable player or another device - they are consumed on the Web.
Looking to create simple podcast? Look no further than WSM - we've got two great audio tools for your Website and we'll be adding to them in the future!
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
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