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It is always surprising to me all of the different ways you can use audio to your advantage - push advertising, create buzz and simply share, share, share your viewpoint. In fact, according to a recent consumer survey conducted by Bridge Data, the relevance of portability to podcast usage has been vastly overstated. Sure, the ability to push audio message to a broad audience via podcasting is appealing but did you know that most people listen to audio from their desktops? In fact, more 80% of podcast downloads never make it to a portable player or another device - they are consumed on the Web.

Looking to create simple podcast? Look no further than WSM - we've got two great audio tools for your Website and we'll be adding to them in the future!