It takes more than including your city name to optimize your website for local search. Many SEO's are routinely making specific addresses (primarily the inclusion of city and state), zip (postal) codes and more descriptive information about a sites geographic location (street address) available on custom landing pages in order to place higher on search result pages. The verdict is still out on whether the approach works all that well but it is certainly a viable approach and should be seriously considered. If you want to target specific locales consider (in addition to traditional postal data) a lesser known but equally viable approach in Geocoding (longitude and latitude coordinates). You can find a complete list of this information at Census.gov -  or use the following tool to help you locate your latitude and longitude for your specific postal address.  If anything, it's an interesting test.

In case you want to drop by and say hello, the offices of Website Services Magazine are:
Latitude: 41.952728 ° Longitude: 87.730953 °