Prospecting Kills Pay Per Call

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I've blogged in the past about the rising trend of Pay-Per-Call from companies such as Ingenio in the past, and I've even written some articles about its fatal flaws (primarily that it is not immune to abuse). I was surprised this morning to see a MarketingSherpa article supporting that viewpoint (at least in part). It provides some good insights into how the system works and what you as a pay-per-call advertiser should be aware of.

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