Last year, local advertisers spent $420 million on search advertising and
according to Borrel Associates
that number is expected to rise to nearly $1 billion and nearly double again
next year, reaching more than $4 billion by 2010. Evidence that local
advertisers have "gone beyond experimenting" according to the executive report.
Eighteen months ago, local advertisers occupied just 5.6 percent of sponsored
links on the major search engines; today it's more than one-third.