Linking Q&A With Bob Mutch -

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As in most fields of business, there are only a handful of experts - and for a reason. These folks not only understand the current landscape of their industry, they are constantly working, researching and innovating. In the case of Web linking, few others can match's Bob Mutch in terms of expertise when it comes to building inbound links to your site from directories. I've had the chance to talk with Bob a few times over the past weeks and not only is he a fun, fascinating and amazingly astute guy, he's also more than willing to share his knowledge  with those who are concerned with making their sites more successful online.

Website Service has posted a brief Q&A with Bob Mutch about directory linking. Bob graciously answered our questions on what makes a directory link worthy, what percentage of paid directory links versus free links he would recommend, the most and least valuable links, new methods of obtaining links and the importance of variance in anchor text. With any luck, WSM readers will get a chance to read more about Bob's new ILQ rating system in our fourth issue.

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