WebSideStory Search 4.0 has been launched. The company claims this to be the first site-search solution to fully integrate search with website behavioral data. Marketers should be able to optimize the ranking of their search results based on factors such as conversion rates, entry pages, most requested pages and visits.
Theoretically this results in improved relevancy of content from search and higher conversion rates. The new feature should allow consumers to more accurately find what they are looking for, and faster.
E-commerce sites stand to benefit greatly as measuring results and, ultimately, ROI will be made faster and easier.
“Driving site search relevancy based on a full set of web analytics data is an important innovation in the market,” said Susan Aldrich, senior vice president for Boston-based Patricia Seybold Group, a leading analyst firm specializing in the customer experience. “Combine that with its on-demand model and other new capabilities, and WebSideStory Search 4.0 has set itself apart as a top choice for enterprise site search.”
WebSideStory Search 4.0 offers a number of other,capabilities, including guided site navigation, a 10-fold increase in search capacity, and automated SEO sitemap and shopping engine feeds.