TrueLocal will be launching their Local Traffic Estimator at Ad Tech today in San Francisco. The Estimator is the first of its kind built exclusively for local search - aggregating and showing users traffic statistics of TrueLocal.

Advertisers can type in a zip code and a search term and receive information about TrueLocal traffic from the previous month. Our Local Traffic Estimator Tool is the first designed specifically for local search,” states Jake Baillie, President of TrueLocal.  “We want our advertisers, no matter how big or small, to maximize their ROI and this tool will allow them to see the best search categories and zip codes for their business.” The estimator provides such information as map clicks, or listing views in relation to the most popular categories and nearest zip codes to the searched term and location. For example, a user can type in shoes in 60612 and the local traffic estimator determines the three most popular categories for this search and the five nearest zip codes to 60612.

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