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While it's not the first application of the method, MyLifeOfTravel.com, a London-based travel blog is allowing its members to use their Google Adsense accounts on the individual blogs that they create. It's a powerful incentive for bloggers to create valuable content on third-party sites taking collaboration to a entirely new level. Calan Horsman, site co-founder, said: "Having positioned ourselves as a niche blogging platform focused on user experience, we are now very excited about giving travellers the opportunity to be rewarded for sharing their unique travel experiences."