Search Relevance Study
by Pete Prestipino
Posted on 05.02.2006
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Via PRWeb: Intralink, a Web marketing research and search engine optimization firm, evaluated Google, Yahoo!, MSN.com, Ask.com and three other search engines for relevancy, freshness of content, and other factors to determine which search engine delivered the most relevant results over a broad range of searches.
The composite scores and a sampling of the terms used can be viewed at SEOResourceCenter.com. This site also includes a small sampling of the data used to compile the search and a more detailed explanation of the metrics.
The study is based on several factors, such as exact match relevancy, failure rate, freshness of content and performance when doing difficult searches. Exact matches on the first page of a search result, even with a limited number of results returned, gained the highest score.
While relevancy is largely in the eye of the beholder, the study does make clear that the top search engines consistently outperform some of the newer players in the market. The most surprising discovery was how well MSN and Google performed in exact matches.
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