A Fine Line on Subject Lines

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

Return Path analyzed two years of email marketing data and found that the subject line length drastically affects response.  Their study found that click-through rates were 75% higher when subject lines were 49 characters or fewer, as opposed to 50 characters or more (spaces included).  Open rates were 12.5% higher within the same parameters.

Of course, accounting for the actual text of the subject line is a different matter.  Well-written headlines or, in this case, subject lines can make all the difference.  But it is well worth noting that keeping it brief can seriously affect the bottom line for email marketers.


 

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter