eBay Integrates Skype; Expands Ad Model

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Last week eBay revealed plans to integrate its Skype VoIP service into the eBay marketplace. If that were not exciting enough in itself for Web commentators, the company will also introduce a new pay-per-lead service which could help the online auction powerhouse create new ecommerce markets. Ebay CEO Meg Whitman said certain services sectors such as travel, real estate and new cars, are built on the lead-generation model. Using Skype in a pay-per-lead model, eBay can address the needs of these kinds of segments appropriately.

Via MediaPost: "Describing the integration of PayPal and Skype with eBay as "the power of three," Whitman said that integrating Skype would help buyers connect with sellers in a simple and trusting fashion, one of eBay's chief missions."

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