eBay Integrates Skype; Expands Ad Model
Posted on 05.08.2006
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Last week eBay revealed plans to integrate its Skype VoIP service into the eBay
marketplace. If that were not exciting enough in itself for Web commentators,
the company will also introduce a new pay-per-lead service which could help the
online auction powerhouse create new ecommerce markets. Ebay CEO Meg Whitman
said certain services sectors such as travel, real estate and new cars, are
built on the lead-generation model. Using Skype in a pay-per-lead model, eBay
can address the needs of these kinds of segments appropriately.
Via MediaPost: "Describing the integration of PayPal and Skype with eBay as "the power
of three," Whitman said that integrating Skype would help buyers
connect with sellers in a simple and trusting fashion, one of eBay's
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