I recently had the opportunity to exchange emails with Alex Mendoza, Partner at
Stylophane - an e-business and marketing and management firm specializing in the
Two things really stood out for me in our communication; an analytics tool
and a very, very cool brand popularity index tool based on search volume.
Stylophane's web-based analytics tool (demo
available) is being used by its clients and
offers in-depth sales data to business owners
in a non-technical manner. The analytics package is reasonable in price, $149 per month) and
the system is robust for whom it is designed.
I was also immensely impressed by
Stylophane's Apparel Brand Popularity Index – which lists and tracks
over 400 fashion brands, publishing their search volume for their brand name.
The industry subscribes to receiving the monthly updates to see how competitors
are doing, and it is reprinted in leading apparel industry magazines. Definitely
worth a look.