No Cookies For You

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

Are you still using cookies to track how many visitors you have and how often those users return? If so, the numbers being used for determining the value of your ad space may be overstated, way overstated. An article in the NYTimes - "The Case of The Dissappearing Cookies" -  cites a February Jupiter Research report which found that 41 percent of male Internet users and 25 percent of females manually deleted cookies at least once a week, adding that the figures would be higher if they had included people who used anti-spyware programs to delete cookies automatically.

In 2004, 18 percent of people who knew what cookies were said they deleted them very frequently, according to a study by Revenue Science, which helps advertisers find online audiences. A survey in December, 2005 reported a drop in that figure, to 8 percent.

Does Your Website Use Cookies For Tracking? You tell us...
Take the Instant Survey: Does Your Website Use Cookies For Tracking?


 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter