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Lyris Technologies yesterday unveiled Lyris ListManager 9.0, with what looks
like some pretty fascinating features for an email client:
Here's a brief summary of the features:
Engagement Index: This new Engagement Index evaluates how effective a
campaign has been in engaging its audience. The data provided becomes a
benchmark, providing users a basis from which they can compare different
campaigns. Users utilize this data when creating new campaigns, in order to
optimize their messages for the highest possible customer response. Using data
on opens, click-throughs, un-subscribes, forwards, and resulting transactions,
the Engagement Index uses a formula to weigh each action and generates a
numerical value for how well the message engaged the receiver, based on those
actions.
Report Dashboard: The Report Dashboard provides summary information on
campaign results, showing at a glance the most recent mailings and resulting
metric trends, such as clicks, un-subscribes, and the engagement index value.
The calendaring function allows users to view campaigns by date and date range,
showing the frequency of published campaigns. Data on membership “health” --
opens, clicks, engagement, number of transactions, and dollar totals -- helps
users to evaluate if their list is shrinking or growing and gives other data
regarding recipients’ actions. Features include charts that detail mailings per
month and open and click-through rates, total number of transactions and total
revenue generated, list of top performing mailing (by purchases) and server
performance in terms of bandwidth and messages sent per minute.
Advanced A/B Split-Testing: ListManager’s wizard-driven split-tests
lets users go beyond A/B splits to test up to ten different versions of their
message. Users can test different subject line, content, or offer to determine
the most effective version. Features include randomly generated test segments,
concurrent sending of test email and comparative reporting on a variety of
metrics (subscribes, click-throughs, purchases)
Additional ListManager 9.0 features include a high-powered mail queue, new
navigation, and full support for Microsfot SQL Server 2005.
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