JupiterResearch has found that 63% of large companies plan to utilize RSS feeds by the end of 2006. That is a big increase from the current figure of 29%. In addition, 48% of current RSS publishers are spending $250,000 or more to deploy and manage syndicated content.
Meanwhile, Internet users have yet to adopt the syndicated service. There are no definitive measurement standards, but there is no evidence that RSS feeds are being used, or that use will increase anytime soon. Industry experts have yet to decide whether RSS will make any measurable impact in the near future. The allure for publishers is the perception that RSS users are heavy consumers of online media. But, at this point, it's all speculation. It appears that these large companies are attempting to jump ahead of the curve and, arguably, taking a gamble.