Watching the Hatton/Collazo fight on HBO a few nights ago got me thinking about affiliate marketing - late at night may not be the absolute best time to think about those sort of things, but in my punch drunk revelation (it was really late) I started thinking that, all too often, affiliates and partners of big brands don't make "combinations" a part of their marketing arsenal.
At the startup of any website or online campaign, most affiliate marketers either work to bring traffic to their sites through natural search optimization or through paid advertising. Unfortunately, many sites simply don't capitalize on the user visits they have generated. It's like being a professional boxer, training every day and then getting in the ring and not throwing a punch. The most successful affiliate marketers aren't just trying to sell products, they are trying to develop relationships with their visitors and getting the most from those relationships at every opportunity. So how do you do that? Take the plunge; set up a site-wide micro-campaign to collect names and email addresses and maximize the sales funnel that you've established with additional affiliate offers.
Best practice is always to set up separate landing pages for your email promotional campaign and express clearly the reasons why it would benefit them to opt into your email list. I'm sure you hear that advice at every Web marketing site you visit, but statistics show that this practice results in more qualified sign-ups - and who doesn't want that? Now that you're building a quality list (yes, it should be opt-in or double opt-in) you have a great opportunity to share additional offers through that communication - the second part of the one-two combination. While creating an opt-in email list gives you the opportunity to build quality relationships with your 'Net users and encourage repeat visits and repeat sales, using the thank-you page for subscribing (or unsubscribing) is the piece most affiliates simply leave out entirely. When users are presented with confirmation pages they are in an active mode and more inclined to make another purchase at that time. As such, using these pages to recommend products or services that your users will benefit from will increase your sales and make for even more satisfied customers.
And that's a combination every website owner will be happy to see.