Google has announced a new scheduling feature, to be released in the next few weeks. Essentially, the new feature allows advertisers to schedule when their ads appear. It can be modified to show on weekends only, weekdays only, or any combination therein.
In addition, advertisers will be able to select what time the ads run. They can be scheduled for lunchtime, evening, late at night ... whatever. It's an interesting development that may push advertisers and marketers to dig deeper into their analytics, something that is under-utilized in the online world. Finding the right combinations could prove very profitable.
The May issue of Website Services Magazine features a close look at analytics and how to make better use of your data.