In PPC, More is Better
Posted on 06.05.2006
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I came across an interesting JupiterResearch report from 2005 this
morning which suggests that online retailers take a "more is
better" approach to increase clicks. So what strategies have proven
effective in increasing the volume of clicks from search engines? See
the strategies and percentages of retail marketers and "all marketers"
using them below.
If your campaign is stagnating and you need a boost, the PPC strategies
outlined below are a great way to squeeze the most value from your
existing advertising dollar.
Adding New Keywords- All Marketers: 61%, Retail Marketers: 58%
Increasing Bid Price - All Marketers: 42%, Retail Marketers: 49%
Changing the Ad Text - All Marketers: 52%, Retail Marketers: 48%
Landing Page Optimization - All Marketers: 48%, Retail Marketers: 40%
Adding New Search Engines - All Marketers: 22%, Retail Marketers: 31%
Using Matching technologies - All Marketers: 27%, Retail Marketers: 27%
Integrating Search with other marketing activity - All Marketers: 22%, Retail Marketers: 11%
Contextual Ads - All Marketers: 17%, Retail Marketers: 11%
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
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