In PPC, More is Better

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I came across an interesting JupiterResearch report from 2005 this morning which suggests that online retailers take a "more  is better" approach to increase clicks. So what strategies have proven effective in increasing the volume of clicks from search engines? See the strategies and percentages of retail marketers and "all marketers" using them below.

If your campaign is stagnating and you need a boost, the PPC strategies outlined below are a great way to squeeze the most value from your existing advertising dollar.

Adding New Keywords- All Marketers: 61%, Retail Marketers: 58%
Increasing Bid Price - All Marketers: 42%, Retail Marketers: 49%
Changing the Ad Text - All Marketers: 52%, Retail Marketers: 48%
Landing Page Optimization - All Marketers: 48%, Retail Marketers: 40%
Adding New Search Engines - All Marketers: 22%, Retail Marketers: 31%
Using Matching technologies - All Marketers: 27%, Retail Marketers: 27%
Integrating Search with other marketing activity - All Marketers: 22%, Retail Marketers: 11%
Contextual Ads - All Marketers: 17%, Retail Marketers: 11%

 

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