Posted on 06.06.2006
- share this
Walk into a room full of Internet retailers and everybody wants to talk
conversion these days. And why shouldn't they? It's the last great
battleground and foremost barrier successful online retailing.
Hot off the podium at the Internet Retailer Conference in Chicago
this week, Jeff Schuler of UsabilitySciences.com
suggested a few
considerations to which eCommerce sites should be paying attention when
it comes to website conversion (at least as I understood it).
Here are a few other "Commandments of Conversion":
- Encourage account creation. Don't seperate what's
most important to you. Your users and their money! Integrating
newaccount creation within the checkout process has been shown to
increase the average order value of a client over their user lifetime.
- Product images drive conversion. Buyers are
seeking functionality to gain a better relationship with products and
as such enhanced imaging is a key factor in driving conversion.
-- Comparisons are soooo helpful.
-- Make the add to cart button easily accessible.
-- Create an obvious path to checkout.
-- Fill their carts - must have at least one item.
-- Handling errors is imperative. Make it easy to correct.
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
Become a Member
Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.