What are the media consumption habits of the average American? Which target audiences can be reached and engaged online? How does online compliment offline media? What are consumers saying about when, where and how they use media? What are the implications for media, advertisers and marketers? These are some of the questions that will be answered tomorrow at the "OPA Eyes on the Internet 2006" event here in Chicago. I had the opportunity this morning to speak with Pam Horan of the Online Publishers Association to get a little insight into the event.  The Web (neck and neck with radio) is an incredible opportunity to connect with consumers, and since those whose primary media is the Web spend more on average, it is of immense important to explore how these consumers use that medium in relation to radio, TV and print. Understanding the implications for media, advertisers and marketers may be prove essential in the online publisher arena.

"With the Internet now ubiquitous in our daily lives, it's vital that we explore exactly how consumers are using all forms of media," said Pam Horan, OPA vice president, marketing and membership. "Because this study is based on real-world observations, it will provide the most complete and accurate look at everyday media use by average Americans."

If you can't make it to Chicago, don't worry, there are more sessions coming - maybe to a city near you!

A little more on the OPA
From the site: Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. For more information, go to www.online-publishers.org.

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