Some executives at Google have told London's The Times they expect the company's mobile division to soon become the biggest driver of new business. Google is making efforts to present search results that conform better with mobile devices along with testing dozens of new search-related products for use solely on mobile phones and small wireless devices.
Deep Nishar, Google's director of wireless products in London says, "You only have to look at the global trends for mobile use and PC use to see where our business is going." He added, "Mobile is absolutely getting very significant investment."
An excerpt from The Times article: "In Britain there is one mobile phone for every person, while in some parts of Scandinavia mobile ownership is almost double that rate. 'Looking at these numbers, it becomes very obvious that in the future people will want to access information on the web with a device they carry with them,' Mr Nishar said."
While this is an overseas initiative, it's only a matter of time before the nearly 200 million U.S. mobile phone subscribers are targeted. Website Services Magazine has been writing about the emerging importance of mobile technology and optimizing your site for mobile search. You can read our past articles here, here and here.
If you want to see how your site currently stacks up, you can test drive your website and see how it appears in mobile phones.
Read about how to get your site mobile-ready.