The Supernova conference in San Francisco featured a panel with leaders of today's growing search technologies. The consensus was that search still has a long way to go.
"There also needs to be greater awareness that search is changing, and we need to change people's perceptions about what search is all about," said Jim Lanzone, CEO of Ask.com. "We also need to make things more seamless for the user, like narrowing the gap between finding the information for them, tracking it and acting on it."
Web 2.0 has opened a new door for search. As users become creators of content, the relationship between data and consumer becomes even more relevant. According to David Sifry, founder and CEO of Technorati, search providers need to adapt to the new user-provider relationship. "We are all now living on the Web. People are producers now, not just consumers," Sifry said. "We now have to look at how these documents are created, and the answer is that they are created by people at a certain point in time. So, you now have two additional pieces of metadata: when something happened and who did it."
It is reported that 8.2% of Google searches come from social networks. New search technologies and taking into account social networking will certainly play a key role in the ever-evoloving world of e-commerce. Many businesses have started to create pages on sites like MySpace to promote their product or service. The more that search engines can incorporate these networks into their results, seemingly the more far-reaching businesses will become.