Sometimes forums fit perfectly with your marketing objectives and sometimes they don't. The best uses for forums in my honest opinion is to support actual products. The benefit to starting a forum for you product and service are that you receive genuine feedback from the people who use what you've created and establishes a community around your brand. Today's WSM site of the day is ForumMatrix, a good place to compare many of the bulletin board systems available and their features. There are currently 25 different bulletin board systems to review.