LookSmart Announces New Ad Platform

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Online media and technology company LookSmart unveiled a new version of its AdCenter for Publishers this week. The platform provides publisher's the ability to sell to advertisers too small to justify human sales or service from a cost of sales perspective.
"The next iteration of ad sales in this high growth medium will be publishers wanting to own and control all size of advertiser customers, so they can sell them additional products and maximize pricing," said Bryan Everett, LookSmart's senior vice president of sales and operations. "Moreover, we have developed reports and management capabilities that can easily be configured for any publisher's situation. Publishers pay a small revenue share to LookSmart and then control their own destiny with all sizes of advertiser. This open attitude is something we've been working toward over the past year."

Built to provide flexibility and transparency, the platform has daily capping and pacing of campaigns; a new and easy to use user interface (UI); page design that promotes brand value for the publisher; and a new data warehouse that produces reports for both publishers and advertisers, including hourly billable revenue.

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