The tradeshow here at Ad:tech Chicago is filled from floor to ceiling with attending and exhibiting companies that either want to be the next MySpace or want to provide the technologies necessary to make that happen. What does MySpace have that everybody wants? Community. Now, while you may not be catering to the Gen X or Gen Y markets like MySpace does, community is an essential component of website success. While there are literally thousands, if not hundreds-of-thousands of companies providing solutions to help you build community, Userplane is one of the leaders (they actually provide some functionality for MySpace) in this arena.
I spoke with Janet Song of UserPlane yesterday about their service offerings which are designed for both large-scale community focused sites (their White-label service) and an ad-support solution for those interested in adding some interactivity and personalized functionality to their own Web community. From chat and messengers to recorders and site search, Userplane is signing up thousands of companies per week to utilize their services. Certainly worth a look if you, as we do at Website Services, realize that in the end, it's all about community.