It's no secret that thousands of new blogs are launched every day. Some of them are valuable and some of them are fluff. But the blogosphere should not be ignored - by either large companies or small ones.
Blog advertising expenditures have grown 300% in the past year, according to Henry Copeland, president of blogads.com. And blog advertising can be very cost effective - far cheaper than radio, print or television. Business blogs are rapidly taking flight. They are a good solution for a small advertising budget looking to make a splash in a niche environment.
Copeland cites Audi, whose 'Art of the Heist' viral campaign generated 85% of its traffic with the 15% of the overall budget spent on blog advertising. Copeland suggests that companies can make a very large impact with an investment of under $25,000. Smaller advertising budgets can still make a sizable impact by locating blogs that are very industry-specific. But Copeland warns that these advertising bargains won't last - he sees blog advertising rising quickly over the next 6-12 months. If you are considering blog advertising for your business, it might be a good idea to get started now.
Effectively targeting your audience is an important consideration for blog advertisers. Blog readers - especially business blog readers - are quick to dismiss ads that don't relate to the blog content. They are there for one reason and that's to read specified, industry-related content. An irrelevant ad will not only waste your advertising budget, but could drive users away from the blog entirely, eliminating a valuable ad platform.